Articles & Tips and tricks

Customer Relationship Management

Customer Relationship Management

“Customer Relationship Management”: CRM or Customer Relationship Management tool should be the backbone of every small Business. If you have not deployed one so far it is high time you invested in the most precious resource your Business has. Your Customer. Case Study...

Facebook Audience Insights

Facebook Audience Insights

Facebook Audience Insights Facebook is probably one of most affordable medium to advertise to your prospective customers. With over a 1 Billion users, you need some help when it comes to choosing whom to target. Facebook Audience Insights is a solution that helps you...

Market Segmentation

Market Segmentation

Market Segmentation   What is Market Segmentation? The process of defining and subdividing your Customers into clearly identifiable segments having similar needs wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches...

Hospitality and Tourism Marketing

Hospitality and Tourism Marketing

In todays digital and Information rich environment, hospitality and tourism marketing is more important than ever. What should you know so that your Hospitality and Tourism Marketing strategies bring you not only more business bit also make sure that you are hearing...

Salesflare CRM for Sales Professionals

Salesflare CRM for Sales Professionals

With hundreds of CRM's claiming that they are build for sales professionals how do you find one that actually works for you. After having tested many CRM's I stumbeled upon Salesflare CRM and was positively surprised with how well it delivered what it promised. The...

Taiwan – A Hidden Gem

Taiwan – A Hidden Gem

I had started as the Head of Taiwan Tourism Bureau in the middle east without having been to Taiwan. This is something that you should never do as you have not seen the destination and don't really know what the USP of the destination is. However having been in...

Marketing Plan for Small Business

Marketing Plan for Small Business

Marketing Plan for Small Business As a Small Business owner you wear many hats, What would a marketing plan for small business look like, since you need to be hands on when it comes to product, you need to have your focus on pricing and how you display / Exhibit your...

How can Boutique and Small Hotels leverage Inbound Marketing

How can Boutique and Small Hotels leverage Inbound Marketing

Inbound Marketing Small and Boutique Hotels Leveraging the Power of Inbound Marketing Small and Boutique Hotels can drastically improve not only the ARR but also have regular leads coming in. As a Small Boutique Hotel, you walk a tight rope, you want Occupancy but...

Grow your Brand

Grow your Brand

Very often I see Businesses complaining that Economy is slow, there is less footfall in the Markets, yet Consumers are shopping. Travel Agencies are complaining that there is not enough Business, yet Tourism numbers are growing. The people who are complaining have not...

Itineraries – The Art of Story Telling

Itineraries – The Art of Story Telling

We are all Dreamers, We all like to dream about the Beautiful Places we have seen on Travel Brochures or Articles or Magazines. If there were Travel professionals who could incorporate the same when designing the Itineraries it would transport the prospective...

Is E-Mail Marketing dying for Tourism Companies?

Is E-Mail Marketing dying for Tourism Companies?

As Email Open rates continue to drop across the Tourism Industry, one needs to ask the question, If email marketing is dying in the Tourism Industry? This holds true in the Middle East and Indian Markets. Email open rates as we have experienced have dropped as...

What Tourism Marketing Techniques to use in 2019

What Tourism Marketing Techniques to use in 2019

Where should your Marketing efforts and Dollars be going for 2019. Having seen dropping Email opens and click throughs in the first 5 months of 2019, I decided to deep dive and see what is working for whom. Don't get me wrong, Email Marketing still delivers the best...

CRM for a Travel Agency

CRM for a Travel Agency

First and foremost the basic question I get asked is, Why do i need a CRM? A CRM or Customer Relationship Management is a tool which every Organisation should be using. It doesn’t matter if you are a Start up, a one Man army or an Organisation with a Sizeable...

Experiences are the Future

Experiences are the Future

Based on my experience and where I see the markets heading, more and more people are today choosing Low Cost carriers, 3-4 star hotels or AirBnB as accommodation and spending more money on experiences. It doesn’t matter where they go. I have spoken to Senior Managers...

Follow up tools

Ask any Sales professional and they would tell you that the most difficult part of Sales is the follow ups. Follow ups consume time are repetitive on nature and are monotonous. They take you away from your core task which is being out there with clients closing deals...

Travel Agencies + Dotcom.secrets

Travel Agencies + Dotcom.secrets

More often than not, when Travel Companies connect with me and ask for Guidance, they ask for incremental Increase in Business, as a Travel Marketing Specialist who has grown his Company exponentially using power of online tools and having the right mindset, I always...

Shahpura Bagh – An off the beaten track experience

Shahpura Bagh – An off the beaten track experience

Travel is all about discovering the Hidden gems and losing yourself in them. One of the Places when travelling through the state of Rajasthan in India is "Shahpura Bagh" Located in the middle of the Tourist triangle of Jaipur, Jodhpur and Udaipur, it is easily...

How Relevant are you as a local Travel Agent today?

How Relevant are you as a local Travel Agent today?

Are you as a travel Agent today, still as relevant as you used to be around 10-12 years ago? With easy access to Internet and everything being available online, larger choice of Hotels using Tripadvisor.com, booking.com, expedia.com or hotels.com for hotels and meta...

Landing Page Builders

Landing Page Builders

In one of my earlier articles I had spoken about a Sales Funnel and I had mentioned about using Landing Page Builders as a layer between your Website and the Lead you were wanting to get into the funnel. I got a few people who reached out to me and asked me to explain...

What is a Sales Funnel?

What is a Sales Funnel?

Everyone seems to be talking about Sales Funnels lately? What is a Sales Funnel? Why do you need a Sales Funnel as a Travel Company? If this is something which is of interest to you then read on. A funnel is something we are all familiar with. It is wider at the top...

Inbound Marketing

Inbound Marketing

Getting new customers should not be difficult if you have your Inbound Marketing Strategy right. A good inbound Marketing strategy with a clear end goal in Sight seldom fails, if the focus is not changed halfway. First you need to define who your target client is. Are...

Choosing your Travel Niche

Choosing your Travel Niche

For the longest period I can remember, I have always advocated going after a Travel Niche in the Tourism Industry.. (Actually I am a firm believer that companies who operate in Micro Niche's seldom have a want of customers) Finding a Niche doesn't have to be a scary...

Marketing Segmentation

Marketing Segmentation

Marketing Segmentation is the process of defining and subdividing your Customers into clearly identifiable segments having similar needs wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers...

Innovative Travel Companies

Staying in Business means staying relevant. Staying relevant in turn means Innovating. Only the most Innovative Travel Companies are going to stay in Business in the future. Those who have stopped Innovating might as well shut shop and go. If we take a look around us...

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