Travel Tips

Taiwan – A Hidden Gem

I had started as the Head of Taiwan Tourism Bureau in the middle east without having been to Taiwan. This is something that you should never do as you have not seen the destination and don't really know what the USP of the destination is. However having been in...

Is E-Mail Marketing dying for Tourism Companies?

As Email Open rates continue to drop across the Tourism Industry, one needs to ask the question, If email marketing is dying in the Tourism Industry? This holds true in the Middle East and Indian Markets. Email open rates as we have experienced have dropped as...

What Tourism Marketing Techniques to use in 2019

Where should your Marketing efforts and Dollars be going for 2019. Having seen dropping Email opens and click throughs in the first 5 months of 2019, I decided to deep dive and see what is working for whom. Don't get me wrong, Email Marketing still delivers the best...
Experiences are the Future

Experiences are the Future

Based on my experience and where I see the markets heading, more and more people are today choosing Low Cost carriers, 3-4 star hotels or AirBnB as accommodation and spending more money on experiences. It doesn’t matter where they go. I have spoken to Senior Managers...

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Follow up tools

Ask any Sales professional and they would tell you that the most difficult part of Sales is the follow ups. Follow ups consume time are repetitive on nature and are monotonous. They take you away from your core task which is being out there with clients closing deals...

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What is a Sales Funnel?

What is a Sales Funnel?

Everyone seems to be talking about Sales Funnels lately? What is a Sales Funnel? Why do you need a Sales Funnel as a Travel Company? If this is something which is of interest to you then read on. A funnel is something we are all familiar with. It is wider at the top...

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