Marketing

Customer Relationship Management

“Customer Relationship Management”: CRM or Customer Relationship Management tool should be the backbone of every small Business. If you have not deployed one so far it is high time you invested in the most precious resource your Business has. Your Customer. Case Study...

Facebook Audience Insights

Facebook Audience Insights Facebook is probably one of most affordable medium to advertise to your prospective customers. With over a 1 Billion users, you need some help when it comes to choosing whom to target. Facebook Audience Insights is a solution that helps you...

Market Segmentation

Market Segmentation   What is Market Segmentation? The process of defining and subdividing your Customers into clearly identifiable segments having similar needs wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches...
Hospitality and Tourism Marketing

Hospitality and Tourism Marketing

In todays digital and Information rich environment, hospitality and tourism marketing is more important than ever. What should you know so that your Hospitality and Tourism Marketing strategies bring you not only more business bit also make sure that you are hearing...

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Salesflare CRM for Sales Professionals

Salesflare CRM for Sales Professionals

With hundreds of CRM's claiming that they are build for sales professionals how do you find one that actually works for you. After having tested many CRM's I stumbeled upon Salesflare CRM and was positively surprised with how well it delivered what it promised. The...

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Marketing Plan for Small Business

Marketing Plan for Small Business

Marketing Plan for Small Business As a Small Business owner you wear many hats, What would a marketing plan for small business look like, since you need to be hands on when it comes to product, you need to have your focus on pricing and how you display / Exhibit your...

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Grow your Brand

Grow your Brand

Very often I see Businesses complaining that Economy is slow, there is less footfall in the Markets, yet Consumers are shopping. Travel Agencies are complaining that there is not enough Business, yet Tourism numbers are growing. The people who are complaining have not...

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Itineraries – The Art of Story Telling

Itineraries – The Art of Story Telling

We are all Dreamers, We all like to dream about the Beautiful Places we have seen on Travel Brochures or Articles or Magazines. If there were Travel professionals who could incorporate the same when designing the Itineraries it would transport the prospective...

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Is E-Mail Marketing dying for Tourism Companies?

Is E-Mail Marketing dying for Tourism Companies?

As Email Open rates continue to drop across the Tourism Industry, one needs to ask the question, If email marketing is dying in the Tourism Industry? This holds true in the Middle East and Indian Markets. Email open rates as we have experienced have dropped as...

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Booking.com

Booking.com

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