Travel bug bit me very early in my life thanks to the fact that My Dad used to work in the Aviation Industry and we got to travel a lot. By the age of 10, I had already been to South East Asia, UK and parts of Europe and I guess at that stage it was a given, that I would become a part of the Tourism Industry.
My Fascination with Sales and marketing started when in early 90’s we launched Nepal as a Destination for leisure in India. We wanted to go big and we wanted to go wide. Newspaper was the preferred medium in those days and I was amazed at how we were able to build a Brand out of a new company by combining Sales and Marketing. My love with marketing continued and I was always on the lookout for what I could leverage to reach people at Scale and build my brand.
In 1998 a new service was making waves, It was called AWEBER. It was an emarketing software with built in Automation. Internet was still expensive and we had only Dial-up connections, which made testing this rather difficult. This all changed in 2001 when another service was launched called Mailchimp. Internet was better, Mailchimp had a generous free plan, Digital Marketing was picking up and my Journey with Digital was starting. The Challenge was how to Leverage Marketing for Sales and how to become more effective in Selling.
Since then I have been constantly testing new tools and looking at options which can make my life easier, help me connect with larger audience with minimum of efforts, close more Sales and get me a ROI which is more than the Avergae and acceptable norm.