The Push Factor
Outbound marketing refers to a methodology of marketing where a Business initiates the conversation and sends its message out to an audience. The Examples include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), tradeshows, outbound sales calls (“cold calls”), and sendimg mass emails(referred to as Spam)
Outbound Marketing is also referred to as push marketing or as we like to call it Spaghetti Marketing where you throw a bowl of Sphagetti at the wall and see what sticks.
When done digitally Outbound Marketing or Push marketing usually relies on Paid marketing channels (Google Ad’s / Sponsered Ad’s on Facebook and Instagram) and Social Media Marketing. The goal of Push Marketing is to make people aware of your Product and invite them to try it out.
The aim here is to not wait for the customer to find you but you go to the customer and offer your product.
Since the goal of Outbound Marketing or push marketing is to push the customers to your Brand or Software, without waiting for them to find you, it is the preferred option for a lot of Businesses.
Despite spends on Outbound marketing being harder to track and less profitable than inbound marketing, organizations still spend as much as 90% of their marketing budgets on outbound marketing.
Who is Outbound Marketing best Suited for?
Outbound Marketing is well suited for Business who are just getting started or have a high margin product for which they need instant traffic.
If you are a Business which is still in the Initial stages of your SEO and cannot rely on Inbound Marketing only then Outbound Marketing should be your go to strategy till such time that you can start building up Organic Traffic.
Outbound Marketing is also the preferred strategy of Start-ups as they need fast acquisitions and build up the customer base. In this case Outbound Marketing is a great tool, Leveraging Paid Search Campaigns and Sponsored Social Media Posts Start-ups can start becoming visible.
Outbound Marketing is an excellent solution when time is short and a business needs to hit the Ground running.