Rooms are a Perishable commodity, Empty Table's and Event Venues cost money. Here are examples of how we have helped Hotels by #GoingDirect and filling up Rooms, Restaurants and Event Spaces.
2020 - COVID had completely brought the Industry to a grinding halt and we were called at this time to craft a Solution for Weddings and Small Intimate Events.
Solution: We crafted the right messaging for the Target Audience whom the Hotel wanted to reach. Built multiple campaigns which focused on the PROBLEM and how Crowne Plaza Greater Noida was equipped to solving it.
Between October 2020 and May 2021 we helped Hotel Secure 7 Weddings and multiple small Friends and Family Groups from Delhi, Agra, Mathura, & Panipat which helped the Hotel make profits even during this critical phase.
Hotel was unknown in the Indian Market as Inbound was the primary source of Customers for the Hotel. Secondly, the Hotel had ZERO Online presence as it had always secured its Business from DMC's via the B2B route.
Solution: We built a Robust online presence for the Hotel and set up awareness campaigns for Ranthambore as a Destination and why The Hotel was the perfect choice for Travellers in Ranthambore.
From having no awareness with the Domestic Market to filling up 30% its Inventory on Regular basis directly within 6 weeks is what the Hotel achieved. The end result was they got the right audience, saw an Increase in F&B Sales and were able to get a Higher average Room rate viz a vie Inbound clients has had the Hotel relook at their Strategy.
In February of 2024 I was approached to help not only Launch the Oneness Rishikesh in the market but also given the task for driving in Room Sales. Being Involved from Day 01 with the Hotel allowed us to set up all measuring Tools and set up campaigns which were aligned with driving in Brand Awareness and Sales.
In the past 3 Months the Hotel has managed to hit 100% occupancy on regular basis, increase the Average Room Sale prices and has closed the first quarter of its Operation on a Positive note.
Jal & Jalebi located in the Hotel Ganga Kinare and VARR - Temple food of India are both part of the same chain Himalayan Hotels in Rishikesh. Both depend on Transiting population to drive in Revenue.
Solution: We are running Targeted Campaigns which target different Geographic Locations both in Rishikesh and around Rishikesh to drive awareness about the offerings. Our Objective was to also drive in Sales which both restaurants are consistently doing.
What we have done and are doing for Others is fine, but that may not answer all your Questions. If you are a Hotel whether Stand alone or a part of a Chain and are looking to grow your revenue you need consistent leads which can be called on by your Sales team to increase your Top Line as well as Bottom line, all you need to do is get in Touch with me. Allow me to first understand what you are currently doing and how we can help you achieve your Desired Results.
