What is the right Digital marketing Strategy for SMBs in jodhpur, specially when Small and medium-sized businesses (SMBs) form the backbone of India’s economy, accounting for nearly 40% of the country’s GDP. However, with the rise of digital technology, and lack of resources it is becoming increasingly difficult for SMBs to compete and stand out in a crowded online marketplace.
Having engaged with many SMBs I realized that not only is there a lack of awareness and in many cases the Founders / Owners are hesitant to admit that they need help. A comprehensive digital marketing strategy is crucial for any small business looking to succeed in today’s digital landscape. In this article, I will give you the elements of a winning digital marketing strategy for SMBs in jodhpur and how you can implement them to grow your business online.
Having a right Digital Marketing Strategy for a SMB is a crucial first step which will help with the promotion of products or services through digital channels like search engines, social media, email, and websites to reach potential customers.
Digital marketing encompasses a wide range of tactics and strategies, Understanding these basic elements is essential for SMBs looking to create a successful online presence. These need to be not only understood but also implemented on a regular basis to harness the full potential of Digital Marketing.
This may mean learning new terminologies and getting familiar with new tools which may seem as a daunting task in the beginning but once understood it will make the life easier and open a flow of leads at a much lower cost.
Quiet of lot of SMBs in jodhpur do not have a proper digital marketing strategy, Paying lakhs of rupees to platforms like Indiamart and Alibaba cannot be considered as Digital marketing, these are just listing platforms that have absolutely zero loyalty to your Business. What you need is your own Strategy, to decrease your dependence on 3rd party channels and improve your own direct Business.
To achieve this here is a list of things that need to form a part of Digital Marketing Strategy for SMBs
The first step is understanding what kind of Website does your Business need. Not all SMBs are created equal. Your needs and wants need to be factored in and then a decision arrived. What is common for all in 2023 is that you need a clean UI (User interface) and friendly UX (User Experience) both these are critical for conversions, apart from this your website needs to be mobile optimized, 95% of your traffic would be coming from handheld devices and it should have a fast load time, so please don’t go with the cheap shared hosting as it would not help you.
With this out of the way lets understand what kind of Website should you go with
Think of this as a digital version of a printed brochure. It’s simpler and less expensive to create than most other commercial websites, largely because it’s small, and its format is generally fixed. If your products are largely fixed and you are serving bigger customers / producing on behalf of bigger customers and don’t use the website to generate new leads then this is for you. (A basic WordPress site would do for you here)
As the name suggests here, this kind of Website is built with the sole intent of promoting your services and getting leads / prospects who could be interested in your services / products. My website where you are reading this is a lead generation website. (A WordPress site with more functionality is needed here)
If you are someone who is selling the goods on Amazon / Flipkart / Myntra / Nykaa / Meesho or any other 3rd party platform, then your Objective should be to reduce your dependence on these platforms and have your own E-Commerce website to sell your goods. (You should go with Shopify / WordPress+WooCommerce site here)
Understand what your Business really needs, analyse your requirements for today and then see what are your intentions for the future. Websites need to be updated regularly so if you wish to change from lets say a Brochure Website to an E-Commerce website in 2 years then it can be done easily, there is no need to invest in an E-commerce website today. If you need help then book time with me here.
SEO or Search engine optimization is the process of optimizing your website to rank higher in search engine results pages (SERPs). What this means in laymen terms is that when someone searches for a keyword related to your product / service, which page you show up on decides how much traffic you get.
If yours is a Business which relies on Organic traffic to increase your online visibility, then having a well structured SEO friendly content is extremely important for you. SEO is not a one time exercise but rather an ongoing thing. SEO should be a key component of Digital marketing strategy for SMBs and discussed even before website.
In today’s day and age Social Media has to be a critical part of Digital marketing strategy for SMBs, Social media is a powerful tool for SMBs in jodhpur to reach and engage with their target audience. From Facebook to Instagram, there are numerous social media platforms that you can use to promote your business, build brand awareness, and drive sales. To be successful in Social Media Marketing, SMBs need to have a robust Content and engagement strategy in both Organic and paid Social Media. Organic is what you / your Team posts on the social media pages, but with declining online reach on Facebook and lack of a call to action button on Instagram Organic Social Media would not get you far. However Paid social media can help put your brand in front of your chosen audience. Social Media deals with the Image of your company in the online space, it should not be left to chance. I can help –Book a discovery call with me
The cost for Paid marketing has really come down, In 2023 it is absolutely imperative that it be a part of Digital marketing strategy for SMBs. There are only 2 Channels worth talking about if you are a SMB in India. Google AdWords and Facebook Ads, 95%+ searches in India happen on Google, Youtube is the 2nd largest search engine (also a part of Google) and people spend their time browsing Facebook and Instagram (both belong to Facebook aka Meta)
Both these platforms let you target specific demographics and interests, there by making it possible for you to show your ads to the right people at a time and device of their choosing. Getting started with Paid advertising is not difficult and can be done for every business. However the paid advertising / paid marketing deals with creating audiences and needs the right set of strategies it should best be done by experts. It is easy to burn your money here and not get any results.
It takes 20+ touch points to generate a brand recall, reviews can shorten this by at least 7 touch points. What that means is the more +ve reviews you have on your website / Google, the shorter the lead to conversion time. How you deal with negative reviews can also help a prospect decide. Overall reviews are a great way for a Business to stand out. Managing reviews thus should be assigned to someone senior in the Digital marketing strategy for SMBs
As a SMB with limited Budget would you not want to focus your attention on Geographies that are working in your favour, target a demographic which is engaging & converting and work on products which are selling better. All this can be visually seen with data and analytics. This helps you make sound Business decisions and takes the guess work out. Having Google Analytics, Facebook Pixel, LinkedIn Insight Tag and Heatmap should all be a part the Digital Marketing strategy for SMBs.
The right Digital marketing Strategy for SMBs would help them reach and engage with their target audience, increase their online visibility, and drive sales. By having a Tailored digital marketing strategy, made specially for their Business, SMBs can maximize their online presence and stand out in a crowded marketplace.
To implement a successful digital marketing strategy for SMBs in jodhpur, it’s important to understand the key elements of digital marketing, such as SEO, social media marketing, paid advertising, having mobile friendly website, & the importance of reviews. By conducting keyword research, creating high-quality content, optimizing your website for mobile devices, and tracking key metrics, you can develop a strategy that is tailored to the needs of your business and your target audience.
In the last 3 years we have seen Digital adoption happening at a very fast pace, with evolving technology and tools a Robust Digital marketing Strategy for SMBs is crucial for survival. If you are a SMB in India and still on the fence about Digital marketing, get in touch with me and let me show you how you can 10X your current revenue in the next 5 years with the right Digital marketing strategy. Book a Discovery call